Benefit stands for creativity and feminism. The principle of the brand is not to take yourself too seriously, because laughter is the best cosmetics. Inspired by the 20s to 60s, the brand creates funny, playful and feminine and above all well thought-out designs. The lipstick design for Benefit Cosmetics is inspired by the shape of a twisted lollipop. The cap of the lipstick is made of plastic and can be opened by a click closure on the bottom. The lipstick reflects the creative and girlish, but also playful side of Benefit.